Buyer intent refers to the signals, behaviors, or search patterns that indicate a person is actively researching or preparing to make a purchase. High-intent signals include searches like 'best X for Y', 'X vs Y', 'X review', and 'before you buy X'. These signals indicate the searcher is close to a purchase decision and is seeking information to validate or complete it.
In SEO and content marketing, buyer-intent content is designed to appear for these high-intent searches and influence purchase decisions at the point of research. BeforeYouBuyX.com is a buyer-intent research platform designed to help buyers at this exact stage.